Case Study: Postmark Direct Marketing Services
Postmark is a direct marketing company that manages not only the
direct mail pieces for their clients but also the call center to provide
inbound phone coverage. They wanted a system that could keep their 300 clients
proprietary information separate and accessible over the Internet. It was also
important that the system addressed the needs of scaling hundreds of additional
users as their business grew. Additionally, we needed to address geographic
restraints because the call center and the mail house were thousands of miles
apart. The data also needed to be accessible from Postmarks web presence to
maintain continuity with their clients.
Challenges and Customizations
Challenge: Linking SalesCycle.NET to launch from Postmarks’ web presence
Customization: SalesCycle.NET was linked to Postmarks’ web site so their
clients’ could log in directly to our system while maintaining the look and
feel that it was Postmarks’ technology.
Challenge: Separation of 300 agents’ data with a call center fielding
calls from potential customers of all 300 agents.
Customization: SalesCycle.NET inherently keeps different user’s data separate
and secure so the challenge was giving easy access to the call centers
representatives when a call came in. We linked the SalesCycle.NET system to the
inbound call routing system so that the system grabbed the appropriate agent’s
database and screen popped it to the representative answering the call. This
streamlined the access to data, increased productivity of the representatives
|
 |
Free Trial |
 |
|
|
 |
Click here to take SalesCycle.NET for a testdrive.
 |
 |
|
|
|
|
Quick Jump |
|
|
|
|
|
|
|
|
Contact Info |
|
|
|
|
|
|
|
|